Following Replicant’s rebrand, I was brought on to help scale and implement the updated visual identity across both internal and external touchpoints. Working closely with a Senior Graphic Designer operating in a Creative Director capacity, the project focused on translating the new brand into a cohesive and flexible system that could support marketing, communications, events, presentations, and digital experiences across the company.
YEAR
2022
ROLE
DESIGN LEAD
SCOPE
BRAND SYSTEMS
CREATIVE DIRECTION
MARKETING COLLATERAL
The work extended far beyond simple asset updates, evolving into a large-scale rollout of the refreshed Replicant brand across multiple channels and formats. In close collaboration with creative leadership, I helped develop and refine a wide range of branded materials including event identities, infographics, icon systems, presentation templates, website staging updates, LinkedIn banners, advertisements, and internal documentation. The process required balancing consistency with scalability — ensuring the new identity could adapt effectively across varied use cases while maintaining a unified visual language throughout the organization. The collaboration was highly iterative and hands-on, with much of the work shaped through ongoing creative partnership and system refinement as the brand expanded across touchpoints.
Following Replicant’s rebrand, I was brought on to help scale and implement the updated visual identity across both internal and external touchpoints. Working closely with a Senior Graphic Designer operating in a Creative Director capacity, the project focused on translating the new brand into a cohesive and flexible system that could support marketing, communications, events, presentations, and digital experiences across the company.
YEAR
2022
ROLE
DESIGN LEAD
SCOPE
BRAND SYSTEMS
CREATIVE DIRECTION
MARKETING COLLATERAL
The work extended far beyond simple asset updates, evolving into a large-scale rollout of the refreshed Replicant brand across multiple channels and formats. In close collaboration with creative leadership, I helped develop and refine a wide range of branded materials including event identities, infographics, icon systems, presentation templates, website staging updates, LinkedIn banners, advertisements, and internal documentation. The process required balancing consistency with scalability — ensuring the new identity could adapt effectively across varied use cases while maintaining a unified visual language throughout the organization. The collaboration was highly iterative and hands-on, with much of the work shaped through ongoing creative partnership and system refinement as the brand expanded across touchpoints.
Following Replicant’s rebrand, I was brought on to help scale and implement the updated visual identity across both internal and external touchpoints. Working closely with a Senior Graphic Designer operating in a Creative Director capacity, the project focused on translating the new brand into a cohesive and flexible system that could support marketing, communications, events, presentations, and digital experiences across the company.
YEAR
2022
ROLE
DESIGN LEAD
SCOPE
BRAND SYSTEMS
CREATIVE DIRECTION
MARKETING COLLATERAL
The work extended far beyond simple asset updates, evolving into a large-scale rollout of the refreshed Replicant brand across multiple channels and formats. In close collaboration with creative leadership, I helped develop and refine a wide range of branded materials including event identities, infographics, icon systems, presentation templates, website staging updates, LinkedIn banners, advertisements, and internal documentation. The process required balancing consistency with scalability — ensuring the new identity could adapt effectively across varied use cases while maintaining a unified visual language throughout the organization. The collaboration was highly iterative and hands-on, with much of the work shaped through ongoing creative partnership and system refinement as the brand expanded across touchpoints.