Developed packaging concepts and print-ready seed kit collateral for a promotional campaign introducing Ghost Energy’s Lemonade + Tea flavor. The campaign connected the product launch to golf culture through collectible seeded packaging and branded experiences designed to reinforce the flavor story and create a memorable physical touchpoint.
YEAR
2025
ROLE
LEAD DESIGNER
SCOPE
PACKAGING DESIGN
VISUAL DIRECTION
PRINT PRODUCTION
Brought in through an agency partnership to create visual concepts, mockups, and production-ready packaging assets for a specialty seed kit campaign. The work explored how physical design could support a broader brand narrative by connecting iced tea, lemonade, and golf culture into a cohesive promotional experience. The project focused on translating an early campaign concept into polished visuals and print materials that balanced energy, playfulness, and lifestyle positioning.
Developed packaging concepts and print-ready seed kit collateral for a promotional campaign introducing Ghost Energy’s Lemonade + Tea flavor. The campaign connected the product launch to golf culture through collectible seeded packaging and branded experiences designed to reinforce the flavor story and create a memorable physical touchpoint.
YEAR
2025
ROLE
LEAD DESIGNER
SCOPE
PACKAGING DESIGN
VISUAL DIRECTION
PRINT PRODUCTION
Brought in through an agency partnership to create visual concepts, mockups, and production-ready packaging assets for a specialty seed kit campaign. The work explored how physical design could support a broader brand narrative by connecting iced tea, lemonade, and golf culture into a cohesive promotional experience. The project focused on translating an early campaign concept into polished visuals and print materials that balanced energy, playfulness, and lifestyle positioning.
Developed packaging concepts and print-ready seed kit collateral for a promotional campaign introducing Ghost Energy’s Lemonade + Tea flavor. The campaign connected the product launch to golf culture through collectible seeded packaging and branded experiences designed to reinforce the flavor story and create a memorable physical touchpoint.
YEAR
2025
ROLE
LEAD DESIGNER
SCOPE
PACKAGING DESIGN
VISUAL DIRECTION
PRINT PRODUCTION
Brought in through an agency partnership to create visual concepts, mockups, and production-ready packaging assets for a specialty seed kit campaign. The work explored how physical design could support a broader brand narrative by connecting iced tea, lemonade, and golf culture into a cohesive promotional experience. The project focused on translating an early campaign concept into polished visuals and print materials that balanced energy, playfulness, and lifestyle positioning.