PADI’s email production workflow relied heavily on static mockups created in Canva before being rebuilt separately by the Email Operations team, creating inefficiencies, limited visibility, and unnecessary back-and-forth during production. I identified an opportunity to streamline the process by transitioning the workflow into Figma using Emailify, allowing emails to be visually designed within a system built specifically for scalable email development. The decision to adopt Emailify was also strategically informed by its compatibility with existing tools and workflows, particularly its integration potential with Crowdin and Salesforce Marketing Cloud. The goal was to improve transparency between teams, reduce production bottlenecks, and create a more efficient and scalable pipeline from design to deployment.